LEVERAGE POINT DIGITAL
custom websites that are designed to rank and convert
Website Design for Local Businesses
In today’s local business environment, your business needs a website that serves two masters: human visitors and search engine bots. While there are plenty of design agencies and even DIY options to choose from, the fact of the matter is that there is much more to a website than the mere aesthetics. Your website also needs to rank highly on Google, provide outstanding user experience, and it needs to convert prospects into customers. If your website is not earning ROI for your business, it’s a waste of your precious cash.
Designing websites for humans (User-Experience)
A website is often the first impression that a prospective customer sees. It should create a professional and trustworthy image of your brand and entice visitors to want to learn more about your products or services. It should be user-friendly and must meet or exceed the expectations of visitors. This means that the website needs to be responsive (mobile friendly), secure, load quickly, have clear navigation, and the content needs to be easily readable in terms of font selections, color, contrast, size, line height, and grammar. A visitor expects instant gratification, i.e. they should be able to find the answer to their query in a quick and intuitive manner. Websites also need to be compliant with ADA standards, at minimum.
Designing websites for search engines (SEO)
You wouldn’t buy a Picaso painting and hang it in the basement, so why would you spend your hard-earned cash on a beautiful website that nobody is ever going to see? If your website is not on page 1 of Google for your primary keywords, 94% of your potential customers will never see it. A properly designed and built website should comply with best practices, as specified by Google, Yahoo and Bing. This means incorporating proper title tags, HTML hierarchy, keyword and LSI density, SEO titles, meta descriptions, ALT text, SCHEMA markups, sitemap creation and submission, and more techie stuff that we would love to go on about for hours, but we can see your eyes starting to glaze over so we’ll spare you the additional geek-speak. You’re welcome.
When it comes to your business website, the old adage “do it right the first time” is going to prove itself to be significantly more cost effective than the alternative.